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Google Ads - Construction Company USA

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Construction Company USA

Our client is a mid-sized construction company based in the United States, specializing in residential remodeling, custom home building, and commercial construction projects. With over a decade of industry experience, the company is recognized for its quality craftsmanship, transparent project management, and reliable delivery timelines. Their services span high-value projects, including kitchen renovations, full home builds, and commercial construction.

As the owner looked to expand in both residential and commercial markets, scaling lead generation became a top priority. With a monthly advertising budget of $20,000, the business turned to Google Ads as the primary channel to acquire high-quality leads and convert them into profitable construction contracts.

About

The construction industry is extremely competitive, making it difficult to consistently generate qualified leads. Local contractors often compete for the same high-value projects, driving up keyword costs. Terms like “home construction” or “kitchen remodeling” are particularly expensive, with high CPCs that quickly drain budgets if not managed properly.

Beyond costs, the company also faced geographic limitations, as services could only be offered in specific regions. Additionally, construction clients typically demand strong credibility signals — such as reviews, certifications, and portfolios — before submitting a form. Without proper trust-building and optimized funnels, ad spend risked being wasted on unqualified or low-intent clicks.

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  • Year

    2023

  • Client

    Construction Company USA

  • Services

    Real Estate

  • Project

    Google Ads

Description

To address these challenges, we built a structured Google Ads strategy focused on hyper-local targeting, credibility, and conversion optimization. Campaigns were geo-targeted to only show ads in the client’s service area, filtering out irrelevant clicks. High-intent keywords were carefully selected to capture prospects actively searching for contractors. We also developed dedicated landing pages with fast load times, mobile responsiveness, and clear CTAs. Trust signals such as testimonials, portfolio links, and certifications were added through ad extensions to improve credibility. Bid automation strategies like Target CPA were implemented to keep CPLs under control while scaling lead volume.

The results were significant. Over a three-month period, the campaigns generated 350+ qualified leads from projects such as kitchen renovations and new home builds. With a total ad spend of approximately $125,000, the company secured over $500,000 in contracted revenue, achieving a 4x ROAS. By leveraging hyper-local targeting, optimized landing pages, and automated bidding strategies, the construction firm was able to scale its lead generation while maintaining strong profitability.

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